BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 234	-2.5%	40.4%	-0.8	683 411	-4.3%	75.7%	-1.3	-0.7%
MoM	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
YTD	41 010	-35.3%	45.1%	-10.2	20 336 614	-32.1%	77.7%	-5	-20.7%
MAT	84 007	-27.2%	47.0%	-6.4	40 087 379	-22.2%	78.4%	-2.6	-17.2%
KAPSIKAM
WoW	13 588	-8.4%	1.9%	0	5 930 118	-8.1%	2.2%	0	-7.1%
MoM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
YTD	432 110	-21.0%	2.5%	-0.3	176 230 847	-23.7%	2.6%	-0.4	-11.1%
MAT	929 561	-12.8%	2.7%	-0.1	370 789 600	-16.3%	2.8%	-0.3	-8.6%
MILDRONATE
WoW	51 196	-4.7%	15.6%	0.4	38 686 329	-3.0%	17.7%	0.4	-7.8%
MoM	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
YTD	1 468 254	-45.3%	10.2%	-3.8	1 057 755 754	-32.3%	11.9%	-2.2	-25.1%
MAT	3 185 409	-38.2%	11.0%	-3.1	2 201 705 422	-12.8%	12.6%	-0.3	-20.7%
SULFARGIN
WoW	2 648	-6.5%	0.7%	0	1 403 308	-7.7%	1.1%	0	-3.2%
MoM	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
YTD	62 991	-20.9%	0.7%	-0.1	34 125 450	-14.8%	1.1%	-0.1	-9.4%
MAT	127 095	-22.7%	0.7%	-0.1	69 225 500	-15.8%	1.1%	-0.1	-10.1%
VIPROSAL
WoW	15 153	-4.6%	2.1%	0.1	5 460 797	-2.8%	2.0%	0.1	-7.0%
MoM	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%
YTD	390 294	-43.2%	2.1%	-1.2	142 512 165	-49.7%	2.0%	-1.4	-12.4%
MAT	841 320	-39.6%	2.3%	-1.1	315 303 899	-42.8%	2.3%	-1.4	-9.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	41 010	-35.3%	45.1%	-10.2	20 336 614	-32.1%	77.7%	-5	-20.7%
KAPSIKAM	432 110	-21.0%	2.5%	-0.3	176 230 847	-23.7%	2.6%	-0.4	-11.1%
MILDRONATE	1 468 254	-45.3%	10.2%	-3.8	1 057 755 754	-32.3%	11.9%	-2.2	-25.1%
SULFARGIN	62 991	-20.9%	0.7%	-0.1	34 125 450	-14.8%	1.1%	-0.1	-9.4%
VIPROSAL	390 294	-43.2%	2.1%	-1.2	142 512 165	-49.7%	2.0%	-1.4	-12.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	84 007	-27.2%	47.0%	-6.4	40 087 379	-22.2%	78.4%	-2.6	-17.2%
KAPSIKAM	929 561	-12.8%	2.7%	-0.1	370 789 600	-16.3%	2.8%	-0.3	-8.6%
MILDRONATE	3 185 409	-38.2%	11.0%	-3.1	2 201 705 422	-12.8%	12.6%	-0.3	-20.7%
SULFARGIN	127 095	-22.7%	0.7%	-0.1	69 225 500	-15.8%	1.1%	-0.1	-10.1%
VIPROSAL	841 320	-39.6%	2.3%	-1.1	315 303 899	-42.8%	2.3%	-1.4	-9.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 234	-2.5%	40.4%	-0.8	683 411	-4.3%	75.7%	-1.3	-0.7%
KAPSIKAM	13 588	-8.4%	1.9%	0	5 930 118	-8.1%	2.2%	0	-7.1%
MILDRONATE	51 196	-4.7%	15.6%	0.4	38 686 329	-3.0%	17.7%	0.4	-7.8%
SULFARGIN	2 648	-6.5%	0.7%	0	1 403 308	-7.7%	1.1%	0	-3.2%
VIPROSAL	15 153	-4.6%	2.1%	0.1	5 460 797	-2.8%	2.0%	0.1	-7.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
KAPSIKAM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
MILDRONATE	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
SULFARGIN	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
VIPROSAL	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца